Max India wanted to tell its fans that happiness can be both big and small. It wanted to tell its fans that happiness is something to be treasured. To convey to their fans how beautiful life is, we created an innovative and heart-felt video which leveraged the power of Facebook to tell a wonderful story.
The Facebook Connect video was made live in October 2013. It pulled out all the best events and personal information from a user’s timeline and integrated them into the video. Users saw how they were blessed with family and friends, how they had a great time at college and much more. The app was very popular right off the bat and was enjoyed and both fans and others users alike.
I was deeply involved in the conception, copy and execution of the project. This was one of the great examples of how copy, design and servicing can come together to take a project form good to awesome.
Here are a few images from the video.
See it for yourself!