Around the end of 2013, BMW approached Webchutney with the intent of doing an interesting viral video to promote the various financial schemes being offered by its financing and leasing arm, BMW Financial Services.
So we got right to it. I was really enthused about the brief, as I’m a gigantic car nut. So over multiple rounds of ideation and feedback from the client, I came up with a bunch of ideas.
Finally, in one session, I floated the idea of the BMW Surprise Drive, a prank-vertising viral. My seniors were very supportive and asked me to expand on the idea. I wrote out an initial draft and it was sent to the client, who liked it immediately.
Over the course of a few months, I polished and amended the script until it reached an advanced stage. We held meetings with the client and several production houses and finally decided on Off Road Films.
The video was shot in December and released on January 28th, 2014. Till date, the video has garnered more than 190,000 views and is still going strong.
This project was an incredible learning experience. It was a great delight to see something you’ve worked on so hard come to life.
Here’s the video;